As you walk along on your quest for the perfect diamond for your mate,
you hear, “Pssst! Hey mister, I hear you’re looking for some good
rocks. I’ve got some great stones, really reasonably priced. I’ll even throw
in the ring for free!”

Sounds shady? You bet he is! Of course, you wouldn’t really buy a
diamond from a guy in an alley wearing a trench, right?

Bet you’d be amazed by how many scams are pulled and in broad daylight
by jewelers who seem absolutely honest. Some of them even have
beautiful shops that look really hi-tech. Beat them at their own game by
learning their scams.

The bigger the better, a lot of people say. When a jeweler tells you
that you have a five carat diamond ring, don’t get dazzled by the carats.
If there was only one stone then you’d have no problem. You might
actually be getting a 1 carat diamond surrounded by eight half-carat smaller
pieces.

An honest jeweler will tell you the weight of each stone in the ring
separate from the center diamond. In fact he’ll even give you a
certificate from a reputed lab such as the Gemological Institute of America
(GIA) as proof. If he can’t or won’t do these, you’re better off buying
from someone else.

Then there’s the bait and switch. The jewelry store will advertise a
diamond at a great price. Problem is that when you get there, they’ll
tell you that it’s already been sold and try to convince you to get
another piece instead. Rarely is this case true. Usually there was never such
a piece and they’ll show you something more expensive that they will
try to get you to buy instead.

If the diamond that they announced for sale isn’t available, ask for
another just like it. If they can’t produce another one of the same
special quality and price, you are better off walking out the door. Don’t
let them get your hard earned money.

Normally when you go to a jewelry shop, the gems are lying on a
beautiful cloth bed under bright lights. The gems are so white and tempting.
Hold it right there! Most diamonds really will look whiter especially
under lights that give off a certain blue component. If you really want
to check the color of a stone, check it in sunlight. If they refuse,
refuse to purchase as well.

You were finally able to find the gem that symbolizes your love. You
ask your jeweler t o know make it into a ring so that you can propose to
your beloved. He said that you would have to leave it with him for a
few weeks and he’ll call you when it’s ready.

When the ring arrives, it is beautiful but….something about it just
doesn’t feel right. You can’t quite put your finger on it but this doesn’t
seem to be the diamond that you bought. How can you tell?

The solution is simple: have the diamond checked by an independent
gemologist certified by a group such as the GIA. Have them compare it to
the certificate of your diamond to confirm that it is a match. After all,
no two diamonds are exactly the same. Then you’ll know and can demand
proper action.

Bottom line, to avoid scams you should take the time to educate
yourself about the basics of diamonds. Next you’ll need to find a jeweler or
gemologist that you can truly trust. Lastly, always ensure that you are
given the proper certificate for your gem, one issued by the
Gemological Institute of America (GIA) or another reputed independent lab. These
will save you a whole lot of money and avoid giving you headaches.

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