Do Unto Others Marketing Methodology
We’ve all heard the Golden Rule, "Do unto others as you would have them do
unto you". Did you know that this little proverb is also found in all the
world’s major religions? From the New Testament we read, All things
whatsoever ye would that men should do to you, do ye so to them; for this is
the law and the prophets. Matthew 7:1.
As individuals, we intend to put this into practice and many times we
succeed. Have you ever encountered businesses that you wished followed this
axiom? What about your own business? Have you been able to successfully put
this principle into practice? Are you reaping the full reward of operating
your business on Universal Laws?
Using spiritual principles creates an environment suitable for conscious
enterprise. By conscious, I mean aware. Running your business with awareness
means that your company's practices, policies and businesses plans
(including sales and marketing strategies) all come into alignment with the
spiritual values that you hold.
Ever noticed the hype of so many offers?
Recently, I was visiting a website that stated that their product had a
special price for the next 24 hours. Since I was considering purchasing the
product for a friend, but couldn’t discuss it with the friend until she
returned from out of town the following week, I was very disappointed. The
next day I went back to visit that site, and the "so called" special was
still on, still attempting to create a sense of desperation from me, their
potential customer, to BUY NOW by telling me that the special was on for the
next 24 hours only.
Well obviously, the special price was never meant to last only 24 hours. The
website was programmed to tell each visitor that only 24 hours was left on
the reduced price for the product that I was interested in. I felt very
manipulated, yet it stimulated some great conversation for me and some
colleagues around what it means to run a business with spiritual principles.
I know there are many experts out there who would tell us how to run our
businesses in order to make millions, and perhaps we can listen and see how
their advice can align with our deep spiritual knowing. Then and only then
can we move forward and take action, knowing that we run a conscious
I’ve heard this question from those in business, "How can I create
excitement so that my customers buy? Can I be in integrity with my own
values and still run promotions? Is it possible to sell without hype?"
I also hear this a lot, "I've heard that ‘spiritual minded people’ are poor
sales people." This doesn't have to be true. We can be the fair, honest, and
creative people that we are and still create excitement for our products and
services, and make a profit!
What would a more conscious "Do Unto Others" marketing approach be to
selling products and services? How would spiritual values be out pictured in
The spiritual entrepreneur utilizes intuitive marketing. In other words, the
business owner operating from his or her spiritual nature is able to listen
to the still small voice of spirit for guidance on what products or services
to develop and sell, who to market to, and how to best serve their clients
By putting into practice the methodology of Do Unto Others Marketing, doors
began to open for me that I didn’t know existed. Once I got clear on what I
have to offer, aligned with my inner values, and followed Universal Laws,
things just seemed to "fall into place".
One technique I teach in my Do Unto Others Marketing Email Class is getting
in touch with the essence of your goals. In other words, ask yourself what
is the feeling I am truly going for? This helps you gain clarity about your
deepest, most spiritual desires. Then, people, resources and events come
together. You will find more and more that you just happen to be at the
right place at the right time. Other techniques are used to attract the
right and perfect customers, using Universal Laws.
Some things to consider… Is what you are offering in total alignment with
who you are? Are you "in business" for the right reasons. Do all your
products and services line up with your values? How do you market your
products and services?
Using the Law of Attraction in all areas of my life, I’ve learned that our
thoughts and intentions are made up of energy, or vibrations that go out
into the world and attract back to us, that which is similar. Through our
energy and use of words we set the tone for our customers, not one of
desperation but of enthusiasm to buy and use our products and services now.
We can use timelines, special prices, incentives to purchase, and not
manipulate with hype. Through using the techniques of the Law of Attraction
we are able to draw to us our ideal client.
Being in conscious enterprise we assume our current and potential customers
are intelligent, loving beings much like ourselves who want to grow and make
the world a better place. Encouraging our customers to follow their inner
guidance when making a purchase honors them and builds a relationship based
on respect. This is what creates relationships and serves the customer,
isn’t that what being in business is all about?
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